What is Peppermint?
Overview
Section titled “Overview”Peppermint is a research platform that helps organisations recruit participants and gather insights quickly. Whether you’re running usability tests, surveys, in-depth interviews, or social analytics, Peppermint gives you the infrastructure to go from research question to usable findings in hours — not weeks.
How Peppermint Works
Section titled “How Peppermint Works”Peppermint is built around three core concepts:
Studies are your research sessions — usability tests, surveys, or interviews. Each study has a defined objective, a set of tasks or questions, and a pool of testers.
Testers are the participants who complete your studies. Peppermint maintains a curated network of thousands of pre-vetted testers across Africa, North America, and key markets — screened for quality, responsiveness, and profile accuracy — available to recruit directly from the platform without any external recruiting overhead.
Insights are the outputs Peppermint helps you generate from tester responses — including recorded sessions, written responses, transcripts, and AI-generated summaries that surface patterns across participants. Findings are packaged into shareable reports you can send to stakeholders in a single link.
What Can I Use Peppermint For?
Section titled “What Can I Use Peppermint For?”- Running remote usability tests on websites or apps
- Gathering feedback on prototypes at any stage of fidelity
- Fielding surveys to targeted participant groups
- Conducting moderated or unmoderated research interviews
- Testing concepts, messaging, or designs before committing to a direction
- Recruiting participants for longitudinal or diary studies
- Validating product decisions with real users in your target market
Who Uses Peppermint?
Section titled “Who Uses Peppermint?”Peppermint is designed for two primary user types:
Independent researchers — freelancers, consultants, and academics who need fast access to quality participants without the overhead of enterprise tooling.
Business teams — product, design, marketing, and insights teams that need to run research at scale and share findings across their organisation.
What Happens Next
Section titled “What Happens Next”Ready to get started? Set up your workspace and run your first study.
See also: Set Up Your Workspace · Run Your First Study